Minas Trend was created to promote the Mineiro fashion industry. The objective was to bring producers and retailers closer together, and the event is today seen as the main platform in Brazil for generating business in the sector.
In bringing together the main Mineiro and Brazilian fashion brands, Minas Trend has become one of the main pre-launch events, anticipating trends and changing the Brazilian fashion calendar.
In addition, it promotes exchange, a sharing of knowledge, and integration between professionals; highlighting creativity and reflecting the high-quality of the fashion and talent of its protagonists. It also stimulates the growth and organisation of the sector.
Minas Trend is the only event of the segment that brings together exhibitors of clothing, footwear, bags, jewels and jewellery; it is an unprecedented concept in Brazil. As a result, it has consolidated itself as an important business salon and a reference for the fashion industry.
Minas Trend counts on the strategic partnerships of the syndicates to make the event happen. They are the connection between the retailers and exhibitors, giving even greater importance to Minas Trend within the fashion world.